Having analytics to track visitors and their behavior on your site is fundamental, and in my opinion mandatory.
There are other analytics programs in use, but Google does a pretty good job and I tend to advocate going with what you know. However we repeatedly see something that is very bothersome. Many website owners don’t own their analytics. They had … more
Search Engine Optimization does not operate in a vacuum. In fact it needs to be though about from the very beginning of your planning for your website – and to be effective it needs to be part of your business model. It should be thought of as another form of communication.
How you SEO represents how you think about your … more
No, not OUR blog, your blog. If you are serious about being successful on the internet then you MUST make the commitment to blogging. It is easier than you think. Many people get addicted to it. BUT… it must be done strategically to be effective.
More on blogging, in well, the next blog!
Content really is king.
“But its not easy to write good content!” Well, that’s the point. Google and the other search engines have gotten a lot more sophisticated in analyzing content. Its not just about interesting subjects and good grammar either. How your content is placed on your site and the navigation tools and descriptive techniques (descriptive to a spider … more
Once you have a business plan (why does your site really exist), good content, clean code, and a desire to both bring in qualified visitors directly, and to generate good organic search engine results… then its time for developing your incoming links. They are the most important thing to do, once the other fundamentals are in place.
However, the days … more
Duplicate content is a hot topic because it can have negative impact on search engine results, as well as the fact that it makes your site a bit redundant and boring.
There is some reason information and clarification out from Google about this and we will be updating this post soon with more information.
When we go through the process of improving or setting up a website for search engine optimization using a sitemap is critically important. There are different definitions to what is a site map, and what format they should take. Typically, one “sitemap” is used on your site, displayed to visitors as a sort of table of contents to help … more
If you’ve been dealing with Design Chemical you’ve already noticed we are fans of blogging to get your website noticed and convey relevant good information to your intended audience. Other sites might link to your information, people will find you through organic search etc.
If you are a blogger you really need to get in the habit of linking to … more
The first step in the Design Chemical 88-point SEO process is to make sure that the webpages are coded properly. If we’re dealing with an existing site this will quickly reveal if it is worth repairing or needs a complete overhaul or replacement.
Why is it important to have proper code? If a page displays okay, isn’t that what really … more
We use advanced proprietary techniques that only we know about … Just kidding …
Improving website search engine marketing performance, or SEO, is relatively straightforward. Current strategies, tactics and techniques that produce desired results are well established. However that doesn’t mean they can be done without investing time and effort.
The Design Chemical 88-point SEO Guideline Checklist has been developed … more
