When it comes to Search Engine Optimization (SEO) and Search Engine Marketing (SEM) there is no such thing as a canned solution where a single approach works for everyone.
Question: What does it cost, and what results should I expect?…
Archive for the ‘SEO Alchemy’ Category
SEO Alchemy – Writing for the Web
Saturday, April 3rd, 2010
We’re hopeful the following suggestions will save time, improve performance and make life generally better/easier for all of us.
It is a common mistake to think something like “we’ll design the site, and write the content, and then send it…
Design Chemical Alchemy – SEO Checklist – Keywords in the URL
Sunday, January 3rd, 2010
As we mentioned in our blog post about page title, keywords in URLs are important, but the keywords need to be in the content as well.
What we mean by this is something like:
www.bestspyphone.com
www.bestspyphone.com/parental-control-software.html
And then the page…
Design Chemical Alchemy – SEO Checklist – Page Title Tag
Friday, January 1st, 2010
Very important The title tag must be short (6 or 7 words) and the keyword must be near the beginning. There is some debate about how long to make the title because search engines read more than what is displayed. I suggest…
Design Chemical Alchemy – SEO Checklist – Press Releases
Friday, January 1st, 2010
Press Releases and Article Marketing is hard work, but writing quality articles on your topics and submitting them to PR submission services and article directories will give you relevant backlinks from quality websites, as well as direct incoming traffic.
We…
Design Chemical Alchemy – SEO Checklist – Directory Submissions
Wednesday, December 30th, 2009
Directory Submissions are not what they used to be but still matter, especially for new sites hungry for traffic and backlinks.
Website directories give your site a quick description and a link to a landing page. This is a proven…
Design Chemical Alchemy – SEO Checklist – Bad Links
Friday, December 25th, 2009
Links police. Bad links, are well, bad.
When clients have paid to have someone generate links we’re usually faced with the need for a complete do over in order to start generating quality incoming links. We definitely will eliminate questionable outgoing links. The…
Design Chemical Alchemy – SEO Checklist – Google Analytics
Wednesday, December 23rd, 2009
Having analytics to track visitors and their behavior on your site is fundamental, and in my opinion mandatory.
There are other analytics programs in use, but Google does a pretty good job and I tend to advocate going with what…
Design Chemical Alchemy – SEO Checklist – Usability & Intent
Tuesday, December 22nd, 2009
Search Engine Optimization does not operate in a vacuum. In fact it needs to be though about from the very beginning of your planning for your website – and to be effective it needs to be part of your business model. It…