Having analytics to track visitors and their behavior on your site is fundamental, and in my opinion mandatory.
There are other analytics programs in use, but Google does a pretty good job and I tend to advocate going with what you know. However we repeatedly see something that is very bothersome. Many website owners don’t own their analytics. They had a web developer or SEO company set it up for them, however many of those companies put the analytics under their own account to sort of extort the website owner into retaining their services. We don’t like that. Same holds for domain registration. Its your business, own it. Of course a lot of this stuff is a mystery and that’s why you hire consultants and service companies. But just the same, insist on having the accounts under your control and then give access to your consultants. Talk to us about this, we’re here to help.