Very important The title tag must be short (6 or 7 words) and the keyword must be near the beginning. There is some debate about how long to make the title because search engines read more than what is displayed. I suggest not being too cute and just make sure it is relevant and meaningful, rather that just stuffing it with keywords.
Of course when we talk SEO we’re really talking about keywords. Keywords aren’t that mysterious – they’re just the terms people use to search, so you want the search engine spiders to associate your page with those terms. So the trick is pick one, two or three keyword/keyword phrases that you want associated with that page. That might be the hardest part – narrowing down the words to less than a handful.
So to be most effective, the URL should include a keyword you want to ‘own’, then the page title has that or very closely related term, then the meta description includes it, and the H tag headers have the same and related terms, and the content has bolded, and/or underlined the same words. Yes you are repeating it over and over. That isn’t “stuffing” that is making it clear to the spiders, and much more importantly, clear to the human visitors what the page is about.
If you approach that intuitively it makes sense. Tell me what you’re going to tell me, tell me, and tell me what you told me… Peoples eyes go to the headers and bold text. If that is what they are searching for you are showing them what they want to see. Of course, you should have relevant content to back it up!
