Search Engine Optimization does not operate in a vacuum. In fact it needs to be though about from the very beginning of your planning for your website – and to be effective it needs to be part of your business model. It should be thought of as another form of communication.
How you SEO represents how you think about your business, and therefore how you think about your customers. Aside from all the various techniques available to increase qualified traffic, you should also think about what you want people to expect when they arrive.
The usability and intent of your website is important for many reasons. Particularly for ‘conversions’ – meaning visitors do what you want them to do – buy something, read something, sign-up or whatever.
When the intent of the site is well known, it makes it easier to define appropriate means for bringing the right kinds of visitors to your site. Think about it. We do… and we’ll write more about this in upcoming posts.
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